4/30/2024 0 Comments Cool shapes for logosThese strong and stable creatures tell the brand story they are assigned with in measured and confident tones. It’s true that these are no-nonsense shapes, with no frills and twirls. So, when you go about creating a reliable and efficient brand identity for an engineering consultancy, you get lured by the stability and balance that geometric shapes provide. Engineering is all about mathematics and tools. So, what makes these three logo-shapes the figures of choice for engineering logo designs? Let’s find out. Each of these is unique from the other and capable of telling a different side of the story altogether. These are: geometric shapes, organic shapes, and abstract shapes. This feedback is private to you and won’t be shared publicly.As designers continue creating modern brand identities for engineering firms, we see three kinds of shapes emerging as their go-to structures. Mark contributions as unhelpful if you find them irrelevant or not valuable to the article. The team at White River Design are your go-to for brands with personality and genuine problem solving. Make sure that you have 'Thinking Designers' on your team and not just 'do it designers'. To build a brand that truly connects with your customer requires some very clever problem solving my your designers. Spirals have been closely linked with mystery, mainly due to the awe inspiring spirals in the galaxy where men used to look to the stars and wonder what was beyond our horizon. The spiral is a shape that can go on for eternity Cultural: They are free flowing, boundless and open. Spirals can move in clockwise of anti-clockwise directions and can take you on a journey. They are creative and due to their curved nature also have a feminine feel. Spirals represent transformation, fertility, life and death. Spirals represent the notion of growth and evolution, the circles of life, seasons or time. Spirals are shapes that are most often fund in nature, from shells and snails to stars in the galaxy, water draining or dirt being whisked up by the wind. The wedding band for example is a world wide symbol of commitment for marriage. Circles are great shapes to represent The Innocent, The Caregiver, The Everyman Cultural:Ĭircles have been used for generations to represent unity. They give a sense of integrity and perfection. They are not used as much in design for spacial reasons, but this means that when they are used, that they attract more attention than their right angled counter parts. Their movement may also represent power and energy. Due to their curved lines, ovals and circle are graceful and complete. The circle along with the oval is readily found in nature with the sun, moon and earth, not to mention fruit and flowers.Ĭircles have a free sense of movement – wheels, balls, merry go rounds. Curves in general when used in shapes tend to be viewed as feminine in nature while straight lined shapes are more masculine.Ĭircles have no beginning or end, they represent life and the lifecycle. The circle is often used in a logo to represent unity, commitment, love or community. These rounded shapes tend to send a positive emotional message of harmony and protection. To give you an example, icons are abstract shapes that represent concepts and ideas, a stick figure is an abstract shape of a person etc. Abstract shapesĪbstract shapes are recognisable in form, but are essentially not real as they are simplified versions of organic shapes. Represented in the shapes of rocks, clouds, leaves and flowers, they are mainly nature based, but can be man made with elements such as paint blobs or free drawing that are created through spontaneity. Like most things in nature, these shapes tend to be comforting and approachable. Natural/Organic shapesīy nature these are irregular shapes and are more often than not curved or uneven. The shapes with straight lines and angles usually symbolise structure and order, while the shapes with curves are softer and represent connection and community. These shapes are easily identified and have been given names. They include squares, rectangles, triangles, diamonds, circles, ovals etc. When thinking of shapes these are the first to come to mind. Let’s take a look at the meaning of shapes Geometric shapes connect content and imagery in a layout.create a travel path for the eye around the design. When it comes to the use of shape in design and layout, designers use shapes to: Did you know that certain shapes make us feel a certain way? Shapes with rounded edges are softer and more approachable, while shapes with sharp lines and edges, depict strength and presence.
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